Smithfield Crossing Law Blog

Almost everyone at some point in our lives would require the services of a lawyer. For some, the requirement might be as basic as having someone to give legal advice before transferring or buying a property, creating a will or getting a legal opinion before commencing with a business deal. For some unfortunate ones, the requirements are more complex like getting a divorce lawyer, a criminal lawyer or getting the best possible lawyer before proceeding to take legal action against a company or an individual.

Whatever may be the requirement, one thing that almost all of us would unanimously agree is that searching for the right lawyer can be a real pain. In fact for most people just the thought of soliciting the services of a lawyer is enough to give them sleepless nights and most just don’t know where to begin or how to go about contacting various lawyers and choosing the best one for their requirements or unique situation.

If you are one of those individuals as well who just don’t know what to do in order to search for the best lawyers, then welcome to the world of web 2.0. The internet has already changed a lot of things in our lives like the way we communicate, the way we shop, the way we research about a particular subject etc. But now the next wave of internet websites, popularly known as web 2.0, are changing things even further and one of those is how we look at law, understand legal situations and best of all, how we solicit the services of a lawyer.

Legal networking sites have made the general public much more comfortable with all aspect of the law and made them realize the law is there to help them and is nothing to be scared of. One of the great features of these sites is normal users can register for free and post their problems or grievances and not only can they get advice from fellow users, they can get accurate legal advice from real lawyers who are registered users of these websites. You can even have lawyers who specialize in the field in which you have a problem contacting you and offering their services.

You can find lawyers of absolutely any specialization in these sites from personal injury lawyers to divorce lawyers, criminal lawyers, business lawyers, lawyers specializing in real estate, insurance, immigration, employment etc. The list is absolutely endless and you can not only have lawyers contact you, but the websites actually list the lawyer’s entire details like their specialization, distance from your postal code to their office and their exact location. Apart from this, any user can access the lawyer’s entire profile which has detailed information on their practice, experience and traditional resume.

Never before has interacting with a lawyer of your choice been so easy. Even those who have never interacted with a lawyer before are finding it really simple to now get expert legal advice and judging by the growth of these legal networking sites, it can be clearly seen how comfortable everyone has become with legal issues using web 2.0.

Prepaid Legal eService is an online recruiting and sales platform that offers you 9 different business websites. Find out how avoid the costly mistake that most people make with replicated business websites, and receive the full benefit of your eService account.

A web site can be an important asset for your Prepaid Legal business. In fact, no serious home business should be without a web presence. You will often be asked for your website, and for a professional image, you simply must have one.

Prepaid Legal Services is suggesting that you use your sites to showcase the membership and the opportunity. Many people take this to mean that you drive your web traffic directly to these sites, and then wait for a response.

The problem with this approach is that, in the beginning, your visitors are not looking for company information and plan details. They are looking first for someone who is able to help them and whom they can trust. What does that mean for your traffic strategy?

It means that you need to position yourself as an expert and establish a relationship of trust first before you make your offer. This is not difficult to do, but using your company website is not the right approach.

Your best approach is to position yourself as an expert on the web, using tools such as article writing, press releases, and social media and so on. At this point, you do not mention your company at all; neither do you mention any specific services. Rather, from your pool of experience and market knowledge, you offer valuable, generic advice, for example on identity protection.

Offer free information in exchange for contact data, which you collect on your personal lead capture page. This way, you are building a list of personal leads, your extended warm market, if you will. Once you have established trust, you will find it easy to win customers and business builders. And at that point, when your prospect is ready and asking for detailed company information, your replicated company websites are a great tool.

As you can see, your eService websites work well in the later stage of your marketing process. However, to build your list and position yourself first, your best choice is to offer generic information through your own personal website.