Posts Tagged ‘More’
Today?s Lawyers Need to Know More Than Just the Law
Boston, MA (PRWEB) August 24, 2006
The days of a lawyer hanging a shingle and relying on a solid reputation as a good lawyer to attract and retain clients are long over. Today, those attributes are assumed basics, and increased competition and client expectations are driving law firms to adopt many of the best sales and marketing techniques of top corporations in order to maintain competitiveness and to successfully build their practice.
In actuality, few firms provide sales training to their lawyers. Yet, those organizations that invest in lawyer marketing training and coaching have reaped the rewards. Lawyer marketing training and coaching can help lawyers recognize that selling is the natural outcome of authentic relationship building and problem solving. Participating in lawyer marketing training and coaching gives lawyers the client service tools and sales tactics that can accelerate results and help build the client base.
Competitive law firms understand that participating in lawyer marketing training that includes both coaching and sales components is a sign of strength and a commitment to future growth. These law firms are equipping their attorneys with the skills necessary to compete and survive in this new legal landscape.
Akina, a consulting and training firm, stands apart with its commitment to offering lawyer marketing training and coaching programs that teach lawyers sales approaches as to how to acquire new business from existing clients and prospects. Their process is unique. They work one on one with attorneys and teach them how to approach prospective clients in an authentic, genuine manner that builds relationships.
Among other key tools, Akina’s lawyer marketing training and coaching helps lawyers manage a sales process and close a higher ratio of prospects. With the tools in place from the lawyer marketing training, these lawyers are in the best position to achieve success and thus increase revenue for their firms.
“I attended Akina’s lawyer marketing training and coaching and was very pleased with the results, particularly over the long term. I learned that the sales process doesn’t have to be uncomfortable. There are genuine ways to build relationships that can lead to new business. Things like connecting my networks, hosting charity and social events to get to know my prospects personally, as well as writing articles to help professional associations with legal issues,” stated Thad Felton, Akina lawyer marketing training attendee.
About Akina
Akina is a consulting and training firm that helps corporations and law firms become more profitable by teaching attorneys to be better at selling their firm’s services. These services positively impact firm profitability by increasing firm and individual revenues.
Their consultants utilize their extensive experience in sales, marketing and business execution and leverage their proprietary frameworks, strategies and best practices to meet the specific goals of each client. Akina’s proven sales methodology demystifies the sales process and helps attorneys sell as professionals.
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Web 2.0 Making People More Comfortable With Their Legal Issues
Almost everyone at some point in our lives would require the services of a lawyer. For some, the requirement might be as basic as having someone to give legal advice before transferring or buying a property, creating a will or getting a legal opinion before commencing with a business deal. For some unfortunate ones, the requirements are more complex like getting a divorce lawyer, a criminal lawyer or getting the best possible lawyer before proceeding to take legal action against a company or an individual.
Whatever may be the requirement, one thing that almost all of us would unanimously agree is that searching for the right lawyer can be a real pain. In fact for most people just the thought of soliciting the services of a lawyer is enough to give them sleepless nights and most just don’t know where to begin or how to go about contacting various lawyers and choosing the best one for their requirements or unique situation.
If you are one of those individuals as well who just don’t know what to do in order to search for the best lawyers, then welcome to the world of web 2.0. The internet has already changed a lot of things in our lives like the way we communicate, the way we shop, the way we research about a particular subject etc. But now the next wave of internet websites, popularly known as web 2.0, are changing things even further and one of those is how we look at law, understand legal situations and best of all, how we solicit the services of a lawyer.
Legal networking sites have made the general public much more comfortable with all aspect of the law and made them realize the law is there to help them and is nothing to be scared of. One of the great features of these sites is normal users can register for free and post their problems or grievances and not only can they get advice from fellow users, they can get accurate legal advice from real lawyers who are registered users of these websites. You can even have lawyers who specialize in the field in which you have a problem contacting you and offering their services.
You can find lawyers of absolutely any specialization in these sites from personal injury lawyers to divorce lawyers, criminal lawyers, business lawyers, lawyers specializing in real estate, insurance, immigration, employment etc. The list is absolutely endless and you can not only have lawyers contact you, but the websites actually list the lawyer’s entire details like their specialization, distance from your postal code to their office and their exact location. Apart from this, any user can access the lawyer’s entire profile which has detailed information on their practice, experience and traditional resume.
Never before has interacting with a lawyer of your choice been so easy. Even those who have never interacted with a lawyer before are finding it really simple to now get expert legal advice and judging by the growth of these legal networking sites, it can be clearly seen how comfortable everyone has become with legal issues using web 2.0.