Posts Tagged ‘Marketing’
Real-Life Superhero Reinforces Recruitment Firm?s Viral Video Marketing Strategy
Real-Life Superhero Reinforces Recruitment Firm’s Viral Video Marketing Strategy
London, UK (PRWEB) November 03, 2011
In line with their usual unconventional marketing strategy, intellectual property recruitment firm Fellows and Associates have recently launched their second original video, portraying a day in the life of Captain Feasible, real-life superhero. Produced with a cast and crew of volunteers, Captain Feasible was filmed in F&A’s signature guerrilla style.
“We felt that after the success of Goose Attack [their previous video project which is now nearing 80,000 views on YouTube] the time was right to produce another video this summer” says Pete Fellows, MD of Fellows and Associates. “Our marketing strategy is not just a policy, so we are always eager to produce new content and differentiate ourselves. Even though Goose Attack did well, we can’t rest on our laurels for too long – we need to keep things moving!”
Pete is convinced of the potential of (viral) video marketing for the comparatively conservative intellectual property recruitment market. “We’re starting to see some people out there shaking it up a bit. A lot of patent attorneys and trade mark attorneys are getting tired of past associations of the intellectual property profession with formality and stuffiness. There have been major instances of rebranding as well as restructuring in large patent and trademark firms to adapt to the current corporate culture for the benefit of their clients and employees. As a recruitment firm catering to this swiftly modernising market, we need to be ready to provide firms with cutting-edge services, and that includes marketing methods.”
A recent white paper produced by Experian Hitwise for Marketing Week focuses exclusively on the rise of online video as part of a wider social networking strategy. In fact, according to this report, online video has been very successfully employed by big-name brands to drive traffic to their social networking pages and corporate websites, as well as target previously untapped audiences. As internet usage intensifies, video websites are increasingly popular: “In the last three years the biggest growth sectors online have been in social media, entertainment and news.” [Online Video: Bringing Social Media to Life, Experian Hitwise through knowledgebank.marketingweek.co.uk, October 2011.]
As a self-confessed movie buff, Pete is the first to admit that he enjoys the video production process. “It’s a bit of fun for us all at the office, coming up with concepts and going online to order costumes and things like that, but at the same time it is a useful exercise because it has the power to bring our brand onto the screens of thousands of viewers, and get our message out there. I think that’s what it should be like, marketing. Marketing should be fun. If you don’t think it’s fun when you’re creating it, nobody else will!”
About Fellows and Associates
Fellows and Associates recruit Patent Attorneys, Trade Mark Attorneys, IP Lawyers and other Intellectual Property professionals worldwide. The firm offers a diverse range of recruitment services including search, advertised selection and managed campaigns. Fellows and Associates’ management consultancy division offers targeted strategic advice to firms within the Intellectual Property sector worldwide. See fellowsandassociates.com for more or phone +44 207 903 5019.
Fellows and Associates’ Managing Director Pete Fellows has over a decade’s experience in the recruitment industry and has recruited positions in locations such as Russia, Australia, the UK, Hong Kong, Singapore and the United States. More recently he has been responsible for moving Partners of major firms of Patent Attorneys to positions worldwide.
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Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
ViewMyLawyer.com, Worldwide Attorney Video Directory Announces it is Ready for Lawyer Sign Up, Kicking Off Marketing Campaign with Funny Lawyer Videos
ViewMyLawyer.com, Worldwide Attorney Video Directory Announces it is Ready for Lawyer Sign Up, Kicking Off Marketing Campaign with Funny Lawyer Videos
Norcross, GA (PRWEB) May 6, 2010
Launched December, 1 2009, ViewMyLawyer.com has taken a relatively few months to perfect and ready for a worldwide listing of attorney videos and bios. The idea behind ViewMylawyer.com is to aim to help consumers trying to find a lawyer make better decisions in hiring a lawyer by giving consumers the ability to observe the attorney or law firm through a video showcase of the lawyer’s or law firm’s legal services.
Founder and CEO, Attorney, Ned Ogueri, an Atlanta Georgia based immigration lawyer who also builds websites and performs search engine optimization for attorneys, uses the website’s tagline “see the lawyer, hear the lawyer, know the lawyer” to describe the aim of the service.
Says attorney, Ogueri, “ViewMyLawyer.com aims to fill the ‘confidence void’ by letting consumers see the lawyer, hear the lawyer, and know the lawyer — in order to choose the right law practice for their needs.”
“We’ve been building and tweaking the site for the past 5 months,” says attorney Ogueri, “and now, we are ready to start accepting members who want to take advantage of our web-based video marketing services for lawyers and law firms around the world.”
Attorney, Ogueri feels that Viewmylawyer.com is a timely service offering lawyers and law firms that are looking for more cost-efficient ways to advertise legal services to individuals searching the web to find a lawyer. “We wanted to create something that would offer a unique benefit to both lawyers who need more exposure and for consumers who are looking for a competent attorney to help with their legal needs,” says attorney, Ogueri.
ViewMyLawyer.com offers law firms and lawyers the opportunity to create an online profile and to upload several short lawyer videos. Web-based advertising tends to be more cost-effective than traditional means of legal advertising like billboards and print ads. Online legal advertising also helps attorneys reach a wider audience than they may be able to via traditional advertising and marketing media.
With View my lawyer, consumers seeking legal services can now go to a single website with all the search features of a traditional, online legal directory –name, location, practice area and contact info — but, with the added benefit of having attorney video profiles, thus revolutionizing the way consumers choose legal services online. Consumers can also browse the growing video law library or read legal articles to find informative videos relevant to their legal issues. Lawyers and law firms around the globe can sign-up for membership in the directory for a modest fee, create a personalized video profile page, upload more embed multiple video or image profiles and fill out their law practice profiles including bios, articles, frequently asked questions, contact info, directions, and more.
About ViewMyLawyer.com:
Headquartered in Greater Atlanta, GA and founded in 2009, ViewMyLawyer.com is the first, worldwide attorney video directory devoted to making it easier for consumers to find the right lawyer or law firm. The website showcases law practices by harnessing the power of online video, search engine optimization and social media marketing. The user-friendly website is free for users. With View My Lawyer, lawyers and law firms worldwide can sign-up for a modest fee and upload multiple profile videos, create a personalized video profile pages, and fill out their law practice profiles including bios, articles, frequently asked questions, contact info, directions, and more. ViewMyLawyer.com is privately held. For more information, visit the website at: viewmylawyer.com. For questions and inquiries contact: admin(at)viewmylawyer(dot)com or call 770-840-9038.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Legal Marketing Companies form Partnership to Enhance Law Firm Marketing Plans
Legal Marketing Companies form Partnership to Enhance Law Firm Marketing Plans
Tampa, FL (PRWEB) October 22, 2008
As more lawyers turn to the internet as a place to safely invest their marketing dollars, they are often met with a handful of companies willing to take their money but not offer a return. It is the hope of two successful law firm marketing companies that together, they can offer effective legal marketing services to lawyers across the country.
It was Lawyers Guide, Inc., that first approached SEOLawFirm.com (of Adviatech Corp.) about cross marketing one another’s services. Based out of Harvard Illinois, LawyersGuide.com is a lawyer directory which simplifies the process of finding a lawyer all across the country. Lawyers Guide, Inc. President, Jim Militello, commented that “We have seen a significant increase in consumers going to LawyersGuide.com to find a lawyer, and a demand from lawyers looking for an alternative way to get found on the internet.”
The benefit that SEOLawFirm.com saw in LawyersGuide.com’s service was something else.
As a seasoned search engine optimization company, Tampa Florida based Adviatech Corp., clearly understands the processes involved in online marketing. One of the most important aspects is link building. When it comes to building niche law firm links for their client’s serviced under SEOLawFirm.com, it is difficult to find quality pageranking directories with legal appeal.
Partnering with LawyersGuide.com gives Adviatech access to a link source that understands search engine optimization. The technology behind LawyersGuide.com offers (on premium plans) lawyers the opportunity to link their keyphrases to their web site address thus increasing relevance of their web site for that particular keyphrase.
Adviatech’s SEOLawFirm.com is their fastest growing subsidiary taking responsibility for nearly 60% of this years new account growth. The core services offered under the SEOLawFirm.com brand include online law firm marketing, search engine optimization, lawyer web hosting, and innovative web design services. The companies approach to law firm web design for attorneys is different than most niche legal web design companies.
Adviatech Vice President, Jason Bland, recently commented, “The value of our service to our clients goes back to what we can bring together. We have a talented, creative design team that understands a lawyer’s web site needs to be unique. We try to avoid pillars, bookshelves, scales of justice, and gavels. Also, with the same company designing a lawyer’s web site and optimizing it, our clients can be assured that the two services will compliment one another. Now with the partnership with LawyersGuide.com, we can offer a highly relevant link to our client’s web sites.”
SEOLawFirm.com is promoting the featured lawyer directory listing services for LawyersGuide.com to their internal customer base and their weekly newsletter, Law Firm Marketing Weekly. LawyersGuide.com is now offering web design and search engine optimization services through SEOLawFirm.com as an additional marketing solution to their listed members.
To learn more visit LawyersGuide.com or SEOLawFirm.com.
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Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Indian SEO Service Provider Softz Solutions Launches New Website for Lawyer Marketing
Indian SEO Service Provider Softz Solutions Launches New Website for Lawyer Marketing
(PRWEB) August 12, 2010
Softz Solutions & Co Pvt. Ltd., the leading Indian SEO company has launched a new website to help lawyers promote their business online. Softz Solutions already has served and established itself as the trusted search engine marketing partner for several US and UK based law firms.
The newly launched website, http://www.softzlawyerseo.com is exclusively dedicated for attorney marketing, as the CEO of Softz Solutions & Co Pvt. Ltd. says, “We have been thinking to launch a new website meant for lawyers only. It’s been more than seven years since we have started campaigning for law professionals. We have a large client base consisting more than 250 law firms and law professionals from overseas. Working with law professionals has helped us grow and softzlawyerseo.com is the outcome of it. We have launched this website with an aim to capture the huge market for SEO for lawyers.”
The services, offered by Softz Lawyer SEO come in new packages specially designed to suit the requirements of law professionals. The website encompasses the newest aspects of search engine marketing, such as Social Media Marketing, Blog Design and Optimization and geo-targeted SEO using Google Places Listing.
Staying within the barrier of ethical and proven SEO techniques, Softz Lawyer SEO promises better ranking and good return on investment for a small business like lawyers’.
As practicing law is an area specific business the service includes optimizing lawyer’s listing on Google Places to ensure that the local people can easily find him/her. In other words, the new Lawyer SEO service by Softz increases the chances of a lawyer being found by the local users who are specifically looking for the services he/she offers. It also allows lawyers to get online reviews and comments from their clients.
The services embrace blog design and optimization as one of the most powerful tool for lawyer or law firm marketing online. It also utilizes the social networking platforms for lawyer’s web marketing.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
How I Tried To Give My Network Marketing Business Away For Free
How to build the business.
I was considered a guru of the 3-way call on my computer. I was sold on the use of 3-way calls with my help in advance all the prospects he tries to follow. I recruited people and leaving after a few weeks. This was the reason for my company. I have tried very hard to train, my team and encourage them to attend training and information with me. Some have but most do not. After a year of prepaid service was desperate. I was in the hole big time financial and I knew I needed a way to recruit prospects for my business quickly.
One day I had the bright idea, it’s about my position that prepaid legal opportunity to register for free was. If the share of firms was $ 149.00 for a new partner and will have three new recruits with my new partner was substantially re-sign your investment. My offer is to all new members to start a business and wanted on my team that I want to help them recruit their first three members want to be free. Everything he was asked, your warm market list and would like to use my marketing materials, prospecting and monitoring. It was so easy.
I want to register the first three points under me, but the use of commissions to pay your fees. I think it could pay for your company without any money in advance to start. You know what happened? NOTHING! So I could not even my business away.
I want to talk to the people and offers the broken mentality to work with them to develop their businesses and does not accept the offer. I admit I was stupid to try. It can cause a horse to water but you can not drink it. I thought if I am a big reject (money), then I could hire more people faster. All you wanted was access to your warm market list and then start building your business. Anyway, I tried it and bought the shirt. What a waste of time!
I’m sure there are people that if you were starving, and that was an oasis that would not eat. I learned the lesson and build relationships and brand itself as a market leader for serious people looking oriented with a mindset to work with them. Another thing I learned that money is not a problem specific to the proper perspective. to set the standard rate a company is legal prepaid $ 249.00. Many users have begun to pay more than this set and know the price of admission is far from starting a business.
Therefore, my advice for you if you are struggling to build your network marketing are not wasting time editing your company debtors, but to learn to market and build your own list of leads. This is the hottest cheaper than ever could have.
I used to 100% in the trading system of my company to a 26 year old punk kid believe has shown me that he recruited 95 people online in the field of network marketing in 3 days without picking up the phone.
Attorney marketing firm advertising
“For the law firm advertising, Internet is a key instrument for competent standpoint that enlightens the services of the organization and then transfers them to clientele. For users, the network easier to make the formal study and the procedure for locate a lawyer.
Law firm advertising helps organizations the right to use the Internet to connect with customers rather experienced. Law firm advertising make websites and on online advertising policies that unite scientific knowledge with the deep awareness of official business. Law firm advertising consultants and local consultants offer Web service and modern explanations for each organization to create a right to be visible in the crowd, the change of the Internet in effective and successful client team of growth for lawyers.
High Bar For the full list of options for solutions based on Web Law firm advertising includes knowledge of search engine optimization, site plan, and customized material. In addition to the belt until the influence of Lawyers Max-base the most beloved of online legal information – to force Internet traffic to our clients’ Web sites and personal pages.
Here are some key factors that suggest time and time again for clients:
* A well-designed website with lots of content loaded with keywords
* Search Engine Optimization for add ranking in Google, Yahoo, and the rest.
* A production program guide to the transfer of the client’s website to clients
* A blog officially allowed to show their knowledge and enhance their web presence in the fullness of time
* Some kind of public relations program online, through the ad and the piece from the writings of
* The strength, determination and a strong desire to achieve something
This way to overlap of web advertising is the means to successful outcomes. A number of lawyers and law firms that until now was aware of this, and are achieving new levels of efficiency of production as a direct result. Law firm advertising ensures that you meet all the demands of customers. Law firm advertising ensure that the website design, sale or lease is done correctly and there is room for improvement left. Law firm advertising helps you because you are here to help others in difficult moments of life. Law firm advertising have a group of web designers and specialized professionals and consultants who will ensure that whatever you are doing is simply excellent and satisfactory. Law firm advertising will definitely help you climb the ladder of success in this competitive business. ”
Prepaid Legal Marketing Secrets- How to Grow Your Prepaid Legal Business the Easy Way
When it comes to growing your Prepaid Legal business, there are a few things you should know. After reading this information, you will know exactly how to grow your Prepaid Legal buisness the easy way. Even without having to bother friends and family.
Prepaid Legal Marketing Secrets #1: You have to understand the benefits of using the services offered by Prepaid Legal. Whether it’s legal protection service or identity theft, knowing the benefits of each one will help you understand who will pay for these services. By doing this, you will attract people who wants added security from the services offered by Prepaid Legal, and they’ll join you in growing your Prepaid Legal business.
You can also figure out how the benefits of the protection offered by Prepaid Legal by looking at how it has helped you. Or your upline, downline, or someone you know who have benefited greatly from the service. This will help you understand who will purchase the services from you and join you in your Prepaid Legal business.
Prepaid Legal Marketing Secrets #2: Understand who your target market is (or people who have a need or want for what you have to offer). This will be people looking for protection. Or maybe someone who wants legal protection in their corner 24 hours a day, 7 days a week.
Or people who have a fear of someone stealing their identity. There are hundreds and thousand of people out there who wants your service. Once you figure out who your market is, you’ll be able to help protect hundreds of people. They will be so excited about the service, that they’ll join you in your Prepaid Legal business.
I will say this, though. Not everyone will want your Prepaid Legal service. And not everyone will want to join your business. Don’t worry about it. There are hundreds of other people out their waiting on your help. You just have to find them. Or better yet, have them find you. And from time to time, you’ll be able to attract some “heavy hitters” into your Prepaid Legal business. They will bring with them hundreds of people into your Prepaid Legal business. This will make it fun and exciting in growing your business.
Prepaid Legal Marketing Secrets #3: Once you understand the benefits of using Prepaid Legal service and who you’re target market is, you should automate this process. This will allow you to show your downline what to do and how to do it. This will allow you to help protect people and allow them to help you in growing your Prepaid Legal business. This is how you will grow your Prepaid Legal business the easy way. You wil be able to add dozens and dozens of people into your business each week, every week.
This will not only give you a deep sense of gratitude, you’ll have people whole-heartedly thanking you for taking the time out to help them. And remember, the more people you help, the more money you make. So help alot of people, and in return, you’ll make alot of money.
Use these marketing secrets to grow your Prepaid Legal business the easy way. These secrets will not only help you grow your business, but help you attract the right people to you.